UTW2001Z
The Semiotics of Colour
Dr Laetitia Monbec
Colour is key in visual communication. In this course, students will engage with the topic from a social semiotics and multimodal perspective to explore how colour meanings, for example ideational, interpersonal and textual, are created and interpreted.
Students will develop a research paper around an artefact of their choice from fields such as marketing, design, visual and performing arts or their discipline, to examine how colour conveys meanings and/or how these colour meanings are perceived in the community. Through their project, students may explore a range of social issues related to, for example, gender and race.
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