UTW2001Z

The Semiotics of Colour
Dr Laetitia Monbec

Colour is key in visual communication. In this module, students will engage with the topic from a social semiotics and multimodal perspective to explore how colour meanings, for example ideational, interpersonal and textual, are created and interpreted.

Students will develop a research paper around an artefact of their choice from fields such as marketing, design, visual and performing arts or their discipline, to examine how colour conveys meanings and/or how these colour meanings are perceived in the community. Through their project, students may explore a range of social issues related to, for example, gender and race.

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