The Online Politician: The Use of Social Media in Political Communication
Using social media as a political battleground during the 2011 General Election changed Singapore’s political landscape indelibly. It exemplified an emerging trend: the increasing use of Facebook, Twitter, Instagram and Snapchat by politicians to gain greater political support and popularity. In fact, using social media for political communication has gone viral in Singapore, Asia-Pacific and beyond. This module explores the dynamics of social media in political communication, with a focus on Singapore, as well as the United States as case studies. Students will analyse the impact of conventional means of political communication as opposed to those using social media.